Creative Director | Brand Voice Architect | Multichannel Content Creator
Creative Director | Brand Voice Architect | Multichannel Content Creator
Campaign Launches. Digital Initiatives. Branding Pieces.
This was an amazing (and fun!) campaign to work on that drove tons of awareness and sales. It was also one of our most successful campaigns that leveraged our AE Brand Ambassador program on college campuses across the country. Responsible for the concept, content and copy.
At the time, our flagship store’s digital billboard was the largest ever in Times Square. Responsible for content and copy.
“It’s A Mall World” – Original miniseries created in partnership with MTV. Responsible for content and copy.
“AE Winter Tales” – Original claymation videos created in partnership with Milo Ventimiglia. Responsible for content and copy.
“Hear To Help” – Compilation CD created in partnership with Filter Magazine to benefit Oxfam America and the Haiti earthquake relief efforts. Responsible for content and copy.
To help new associates understand American Eagle’s core values and who our customers are, we created a gorgeous brand DNA book. These are a few pages from the book. Responsible for concept, content and copy.